Let's Talk Loyalty #107: Using Loyalty Levers for a Higher Purpose
My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we are customers of.
In episode 23 of LetsTalkLoyalty, I was thrilled to meet Dan Gipple, who is the founder of a loyalty platform called “Better Points” that uses loyalty psychology and mechanics to change consumer behaviour such as improving their health.
I had met Dan through an inspiring story that the BBC did on a loyalty programme in Italy called Bella Mossa – a programme designed by the city of Bologna to address the problem of pollution.
Listen to learn a summary of key insights on human behaviour & the psychology of consumer loyalty and some fascinating programmes that serve an even "higher purpose".
Show Notes:
Episode #23 of Let's Talk Loyalty
BBC News - Clip featuring the city of Bologna's loyalty programme.
Bella Mossa - Using Rewards to incentivise citizens of Bologna to drive less frequently,