Aaron Biner, he originally started off selling footwear on Amazon in 2008. Eventually he pivoted to private label and is a current 7 figure seller on the platform. He currently runs his own agency Marketplace Nerd that is focused on helping sellers with consulting and managing PPC.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• PPC (Pay-Per-Click) strategies for Amazon sellers
• Conversion rate optimization techniques
• Importance of understanding key metrics like TACoS and ACoS
• Balancing advertising budgets with profitability
• Strategies for optimizing PPC spend and traffic quality
• Day parting and timing for ad campaigns
• Price adjustments and their impact on sales
• Seasonal trends and inventory management
• Data-driven decision-making for performance tracking
• Building strong supplier relationships for better sourcing and pricing

 In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Aaron Biner, CEO of Marketplace Nerd, to discuss advanced PPC strategies and conversion rate optimization for Amazon sellers. Aaron emphasizes the importance of understanding key metrics like TACoS and ACoS to make informed decisions. He shares actionable insights on balancing PPC budgets, optimizing ad spend, and leveraging data-driven strategies to enhance profitability. The discussion also covers effective pricing tactics, the significance of building strong supplier relationships, and the necessity of continuous product launching. This episode is a must-listen for Amazon sellers aiming to scale their businesses amidst rising competition and costs.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Understand Your Numbers: Utilize tools for SKU-level profitability to make data-driven decisions.

Action Item #2: Test Different Strategies: Experiment with various approaches and analyze the results to find what works best for your products.

Action Item #3: Build Supplier Relationships: Meet suppliers in person to negotiate better pricing and ensure product quality.

Resources mentioned in this episode:

• Scale Insights

• Power BI

• Sellerboard

• Helium 10

• Jungle Scout

• Data Dive

• Data Rover

• Prophecy

• ChatGPT

• Seller Sessions

• Sreenath Reddy on LinkedIn

• Stephen Silcock on LinkedIn

• Ritu Java on LinkedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I'm speaking with Aaron Biner, who is the CEO of Marketplace Nerd, and we're going to be talking a lot about PPC conversion rate optimization strategies that can help you survive the increased competition and fees on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your busines...