Highlights 
* Zach Geissendorfer shares his journey from selling leads to building and leading a highly successful real estate team.
* Key takeaway: Building strong, authentic client relationships is more effective than traditional sales tactics.
* Open houses stand out as the team’s top lead generation method, delivering up to 200 leads in a single weekend.
* Engaging with FSBO sellers requires genuine, non-confrontational approaches to build trust and rapport.
* Social media should be used strategically for direct engagement and conversations, rather than passive posting.