Pipeline Visionaries Building Brand-to-Human Relationships in a Digital World with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health
This episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health. Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns.
On this episode Emily shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.
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“It's so critical to build that brand relationship with prospects. In B2B, we like to think about them as committees or we think about them as faceless organizations, but it’s just people and people want to work with funny people.” - Emily Wolfe, Collective Health
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Episode Timestamps:
*(02:34) -Emily's role at Collective Health
*(03:03) - Segment: Trust Tree
*(09:50) - Developing a 360 degree marketing plan
*(12:38) - Segment: The Playbook
*(13:24) - Building a brand relationship with prospects
*(17:22) - Personalizing your marketing to boost your brand value
*(24:34) - Segment: The Dust Up
*(28:19) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links
- Connect with Emily on LinkedIn
- Connect with Ian on LinkedIn
- Learn more about Collective Health
- www.caspianstudios.com
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