Buzzcast Consistency and Quality vs. Marketing and Promotion: What Really Builds a Podcast Audience?
Nov 22, 2024
What really builds a podcast audience? The discussion dives into whether consistency and content quality outweigh marketing tactics. They share insights on the crucial role of audio quality and provide budget-friendly tips for podcasters. Highlighting the impact of listening to one's own episodes for improvement, they also explore creative grassroots marketing strategies and the benefits of guest appearances. Lastly, they share lighthearted anecdotes about sleep quirks, reminding us all to keep it fun amidst the podcasting hustle!
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Podcast Growth Decline
- Podcast listenership growth has declined, especially for established shows.
- This might be due to iOS 17 download changes and the rise of alternative platforms like YouTube.
Riding the Podcast Wave
- Podcasting has natural hype cycles like any other industry.
- Remain consistent and optimistic about the future; listening numbers fluctuate.
Quality Over Marketing
- Prioritize show quality over aggressive marketing, especially initially.
- High-quality content fuels word-of-mouth marketing and listener retention.