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The Joe Pomp Show
#207 Gerard Piqué’s New League Wants To Reinvent Soccer By Partnering With Popular Streamers
Sep 18, 2023
Learn about Gerard Piqué's new soccer league, the Kings League, with unique features like 7 on 7 matches, unlimited substitutions, and secret weapons. Discover how the league partners with popular streamers to revolutionize soccer broadcasting, engage digital audiences, and expand globally. Explore the rise of online creators in sports entertainment and the shift towards individual player followings for increased viewer engagement.
21:19
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Quick takeaways
- The Kings League offers unique gameplay elements like secret weapons for a fresh fan experience.
- Partnering with popular streamers for digital distribution has led to millions of viewers tuning in for free matches.
Deep dives
Gerard Pique's Vision for the Kings League
Gerard Pique, former FC Barcelona legend and founder of the Kings League, aimed to address the need for quicker and more action-packed soccer matches. By leveraging his investment firm, Cosmos Studios, Pique partnered with Orio Cura to revolutionize the sport by creating a new soccer league with modified rules. The Kings League features a 7 on 7 format, shortened game time, unlimited substitutions, and unique gameplay elements like secret weapons, providing a fresh and engaging experience for fans.
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