My guest today is Yossi Levi, better known as Car Dealership Guy, who has quickly become one of the most popular voices in the auto industry. Last year, I spoke to CDG about the US Car Market and the business model of car dealerships. Today's conversation covers Yossi's personal story and media business. We start with a quick overview of his fascinating backstory, from a used car dealer to tech entrepreneur to now a media founder. We then dig into his media business, talking about the business model, target audience, and the content treadmill. We end the conversation with a section on the US car market, where we cover demand and supply, the affordability challenge, EVs and hybrids, and more. Please enjoy round two with Car Dealership Guy.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE.
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Show Notes
(00:00:00) Welcome to Making Markets
(00:03:41) From Used Car Dealer to Online Auto Retailer
(00:07:08) Transitioning from Business Owner to Influencer
(00:14:52) The Evolution of CDG's Media Platform
(00:17:44) The Strategy Behind Building a Media Empire
(00:24:13) The Automotive Industry's Economic Landscape
(00:31:00) Challenges and Opportunities in the Used Car Market
(00:36:10) - The Impact of EVs and Hybrids on Market Dynamics
(00:43:40) Exploring the Future of Affordable Cars
(00:48:23) Insights on Car Dealership Operations
(00:51:08) Economic Optimism in the Car Industry
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