Your Go-To-Market Teams Are Speaking Different Languages w/ Camela Thompson

Camela Thompson, Head of Marketing at RevOps Co-op and co-host of the RevOps AF podcast, shares how a major analytics implementation nearly collapsed when the focus shifted from customer value to delivery timelines.

• Different definitions of attribution lead to misalignment in go-to-market analytics implementations
• Standard onboarding metrics often focus on internal KPIs rather than achieving customer objectives
• Alignment between marketing, sales, and other departments is crucial for analytics implementation success
• True value comes from adapting to customer needs rather than standardizing implementations
• The human element often derails data projects - even with solid analytics, decisions are influenced by feelings
• Cross-functional collaboration is essential but challenging when different teams have competing metrics
• Documentation of data definitions and governance prevents misalignment between departments
• Soft skills like communication and empathy are as critical as technical skills in operations roles

🎙️ Guest:

• Camela Thompson – Head of Marketing at RevOps Co-op and Co-host of the RevOps AF podcast https://www.linkedin.com/in/camela-thompson/ 

🏢 Communities:

• RevOps Co-op –https://www.revopscoop.com/ 

📚 Books & Frameworks:

• Nonviolent Communication by Marshall Rosenberg – https://amzn.to/4lN1CdJ
• Mindset by Dr. Carol Dweck – https://amzn.to/4kxBPVK

🎧 Podcasts:

RevOps AF – Co-hosted by Camela, https://www.revopscoop.com/learn/podcast

🌐 Website
https://www.joedoestechtouch.com/

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Have a CS horror story or digital-first strategy worth sharing? Submit to be a guest:https://www.joedoestechtouch.com/podcast

🔗 Connect with Joe on LinkedIn
https://www.linkedin.com/in/josephdigrande

📺 Watch Full Episodes on YouTube: https://www.youtube.com/channel/UCaH58ojbaWym4ej_PedQ4Fw

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