Episode 93: Shifting Foundations: A Deep Dive into Demographics and Housing
May 10, 2024
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Chris Porter and Eric Finnigan from John Burns Research discuss how demographics shape the housing market. They cover trends like immigration impacts, changes in housing preferences due to delayed life milestones and COVID-19, and the wealth transfer effect on the housing market.
Demographics are pivotal in shaping housing trends and preferences over the next decade.
Remote work has fueled migration to suburbs for affordable housing options and spacious layouts.
Deep dives
The Influence of Demographics on Housing Demand
Understanding demographics is crucial in comprehending housing demand. Demographics impact choices around housing, household expenses, and the number of people in a residence. By analyzing demographics, a more informed view of housing trends over the next decade or even longer can be achieved. The study of demographics involves looking at 10-year cohorts based on birth decades, leading to a more detailed understanding of how generations shape housing preferences.
Forecasted Housing Demand and Market Dynamics
Analyzing housing demand involves examining population growth, household formation rates, headship rates, and the supply of homes over the next decade. Forecasts suggest an average increase of 1.4 million new households annually for the next decade. Factors contributing to housing demand include second homes, homes rendered obsolete, and the current under-supply of homes in the market.
Impact of Immigration on Population Growth and Housing Demand
Immigration plays a significant role in population growth and housing demand. Recent estimates indicate a substantial increase in population due to immigration post-COVID. Immigration boosts rental and ownership demand, particularly among younger age groups. It also influences labor force dynamics and underscores the importance of immigrants in addressing housing needs.
Remote Work and its Enduring Impact on Housing Choices
Remote work and hybrid schedules have reshaped housing preferences, driving migration to suburbs and exurbs. The flexibility of remote work allows individuals to seek affordable housing options further from city centers while maintaining professional responsibilities. This shift has led to increased demand for residential properties offering lower maintenance costs and spacious layouts, catering to evolving lifestyle needs.
Demographics impact housing in a few massive foundational ways and a thousand small ways. Price, product, place—demographics help define them.
On this episode of the New Home Insights Podcast, our guests are Chris Porter and Eric Finnigan, two leaders at John Burns Research and Consulting who live and breathe demographics and what they mean for housing.
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