Episode 42. The Vampire Science of Storytelling with Dr. Paul Zak

What can blood tell us about storytelling? Why is liking a story a terrible way of deciding if it's a good one? How can we use science to make our stories more effective?

Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

My guest today is Dr Paul Zak.

Paul is a scientist, entrepreneur, best-selling author and speaker.

His two decades of research have taken him from the Pentagon to Fortune 500 boardrooms to the rain forest of Papua New Guinea.

During this ongoing journey, Paul discovered the neurochemical oxytocin as the key driver of trust, love, and morality, and he is one of the pioneers of using neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences.

His latest book is Trust Factor: The Science of Creating High Performance Companies.

You can find him on getimmersion.com.

If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.

You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Skin and Soft Tissue Infections 2014 - IDSA Guideline Update