Writers, Ink: Your backstage pass to the world's most prolific authors

Why you need to stand out with NYT Bestseller, Riley Sager.

9 snips
Jun 11, 2025
Joining the discussion is Riley Sager, a New York Times bestselling author known for his gripping thrillers like Final Girls and The Only One Left. He shares insights on the importance of standing out in the crowded literary market. Sager discusses crafting suspenseful stories and the art of developing compelling characters, drawing inspiration from classics. The conversation also touches on innovative marketing strategies and the significance of authenticity in storytelling amid the rise of AI-generated content.
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ADVICE

Maximize Book Distribution Channels

  • Get your books into as many sales channels as possible, including libraries and big box stores.
  • Being visible in variety of venues helps reach readers who don't frequent traditional bookstores.
ANECDOTE

Walmart Book Club Example

  • Walmart bought many copies of Riley's book as a book club pick but the books weren't in stock initially.
  • Eventually all copies were sold, showing the complexity of retail book stocking.
ANECDOTE

Visiting ReaderLink Distributor

  • Riley visited ReaderLink, a key book distributor to big box stores, learning about the importance of these connections.
  • The event was valuable for building author relationships with industry gatekeepers.
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