Authors need to stay current for publicity and PR tips. Judith Briles The Book Shepherd and host of Your Guide to Book Publishing provides plenty is this podcast.
-how to use breaking news to promo your expertise;
-how to newsjack another story and tie it to your book;
-how to create a killer press release ... and when to push it out;
-how to use a one sheet;
-what authors need on their websites;
-how to get the attention of reporters and pitch to producers.
All this and more on this edition of the Author YOU- Your Guide to Book Publishing podcast with publishing expert, Judith Briles.
Author U Your Guide to Book Publishing