The Startup CPG Podcast

#136: Growing Jaju Pierogi with Social Media Pro Vanessa White

Apr 2, 2024

01:10:29

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide.

Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection. Learn about navigating distribution partnerships, from regional distributors to national giants like UNFI and KeHE, and discover Jaju Pierogi's commitment to supporting women in education through the Polish American Women's Scholarship program.

From influencer collaborations to strategic social media strategies and distribution partnerships, Vanessa offers valuable lessons for navigating the competitive CPG landscape.

Hungry for more insights? Tune in now!

Listen in as Vanessa shares about:

The Secret Sauce for Going Viral of Vanesa's Pierogi Videos

Competition and Market Positioning

Origin Story of Jaju Pierogi

Social Media and Branding

Product Demos and Customer Associations

Retailer Relationships and Product Placement

Transition from Handmade to Manufacturing

The Importance of Personal Branding and Business Identity

Dealing with online haters and trolls

Balancing authenticity with marketing goals

Episode Links:

Website Jaju Pierogi

Vanessa’s LinkedIn

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Show Links:

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