storytelling with data podcast: #82 everyday design & dataviz

In this book, Don Norman discusses how design should be centered around the user's needs, emphasizing the importance of visibility, natural relationships between controls and functions, and the intelligent use of constraints. He argues that poor design, rather than user ineptness, is often the cause of frustration with everyday objects. The book covers various aspects of design, including affordances, signifiers, and the seven stages of action, providing a comprehensive guide to creating user-friendly products.

This book is divided into sections that cover various aspects of human behavior relevant to design, such as how people see, read, remember, think, focus their attention, and make decisions. It uses scientific research and practical examples to help designers create intuitive and engaging projects. The book emphasizes the importance of understanding human behavior to improve user engagement and conversion rates through effective design principles.

This book is a landmark reference for designers, engineers, architects, and students. It presents 200 laws, guidelines, and considerations important to successful design, with each principle explained in a two-page format including definitions, examples, and visual illustrations. The book is organized alphabetically for easy reference and covers a wide range of design concepts from various disciplines.