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Philip Rocco, "Counting Like a State: How Intergovernmental Partnerships Shaped the 2020 US Census" (UP Kansas, 2025)

Nov 27, 2025
Philip Rocco, a political scientist at Marquette University, dives into the fascinating complexities of the 2020 U.S. Census. He discusses how states like California stepped up with significant outreach compared to others like Texas. Rocco sheds light on the impact of the Trump administration's policies, court battles over citizenship questions, and how COVID-19 disrupted data collection. He emphasizes the critical role of state and local partnerships in shaping census outcomes and how these dynamics influence representation and resource allocation.
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INSIGHT

States Quietly Make The Census Work

  • The census's accuracy depends heavily on unsung state and local work, not just the Census Bureau.
  • Philip Rocco shows that intergovernmental cooperation is essential to producing usable population data.
ANECDOTE

State Ads Outperformed Federal Messaging

  • Rocco found the best census outreach material often came from states, not the Census Bureau.
  • He discovered creative state ads and local campaigns that explained why the census mattered to residents.
INSIGHT

Census Became Vital To State Funding

  • Since the 1960s states grew to rely on census data for federal grants and reapportionment.
  • That shift turned states into active partners in outreach and counting strategies.
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