#49 - The Art of Creativity

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To what extent do the roles of creativity and innovation play a factor in your personal and professional development? In what ways do you learn best and how does this learning apply to the work that you do? In today’s episode, Denise Rosetto, the Creative Director at BBDO Toronto shares her work, her journey, and major life lessons learned over the 20 years that she has worked in the advertising industry. Our productivity and levels of success are often a result of drawing upon a wealth of experiences that ultimately shape our personal and professional journeys. Denise has used these life experiences as a source of major inspiration in her pursuit of excellence within her field. Denise provides gems of insight and inspiration that are immediately applicable in any line of work that you do in life. I hope you enjoy this episode with Denise Rosetto. Densie’s BioDenise recently joined the BBDO team and is proud to be Executive Creative Director of an agency she has always admired.After consistently being named one of the top ten copywriters in Canada, Denise was appointed Executive Creative Director of the DDB Toronto office in 2010. That year she was part of the team that led DDB to be named top agency in the country. They repeated that feat again in 2012.Denise now enjoys the distinction of being one of Canada's top 10 creative directors. She has won awards in every national and international award show including:  Cannes Lions, The One Show, Communication Arts and D&AD. She has brought home numerous Lions in several categories for clients such as Cialis, Subaru, Epson, Crime Stoppers and Mott's Beverages. She has also won the Grand prix for the most effective Campaign in the country for her team’s work on Auto Trader.Denise has judged several international award shows including Communication Arts, London International, the New York Festivals and was a 2012 Cannes judge and a 2015 Cannes judge.She sits on many advertising panels and was recently a moderator for Women of Influence. Being a mom of twin seven year-old boys she would love to do a campaign that changed the world for the better.Connect With DeniseLinkedIn: https://ca.linkedin.com/in/denise-rossetto-9a0a422bExamples of Denise’s Work:https://www.youtube.com/watch?v=I6bRKx23E60https://www.youtube.com/watch?v=8RDmxnJIRJ4Themes Discussed:Creativity, Inspiration, Where We Get Our Ideas From, Design Thinking, Emotional Hooks, The Art of Great Advertising, Staying Motivated