Scaling B2B Sales and Developing your Sales Playbook with Alex McNaughten

Alex McNaugten, Founder of “Sales Leaders” and “Apprento” is passionate about solving New Zealand’s sales and revenue operational capability gaps, and building RevOps for globally ambitious organisations who want to scale 🌏.

At only 27yrs, Alex has trained hundreds of founders, executives and sales professionals, and worked across 80+ Kiwi and Australian businesses, helping them to reduce their sales costs, speed sales cycles, maximise win rates, build out teams, expand into new markets and ultimately generate $10s of millions in new revenues through:

🎯 Strategic Sales Advisory, Revenue Operations and Sales Consulting Services

🎯 Sales Training either 1:1 for founders/execs or for teams

🎯 Sales Management training

🎯 Online, self-paced Sales Training Courses via an eLearning platform

🎯 Virtual RevOps Leadership services for eligible businesses

Key Points of This Discussion

• Alex’s career background and the birth of his business
• Three key issues that are letting B2B sales functions down
• Avoiding the common mistakes and risks when trying to scale quickly
• The problem of a lack of strategy, implementation and predictability
• The importance of a sales playbook
• The problem of salespeople ‘churn’ and hidden costs associated
• The first steps and processes to have in place when ready to scale
• The place of individuality in sales approaches today
• The danger of relying on your product and it’s features to sell itself
• Taking the best parts of what founders are doing in sales and packaging it into a playbook for the sales team
• How best to build team capability and identifying gaps
• Simple and effective things that companies can do right now
• Creating a collaborative environment and culture amongst the team  

A must-listen for leaders of any B2B sales team; but in particular those in the tech space that are looking to scale. 

Learn more about Alex’s company Sales Leaders and find him here on LinkedIn