Inside Nebula, the Creator-Owned Streaming Service
Mar 20, 2024
34:52
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The podcast discusses Nebula, a creator-owned streaming service, and its plan for premium creator programming. They explore the transition from YouTube to filmmaking, the challenges of high-quality content creators on YouTube, and the importance of collaboration in the creator space. Plus, insights on career development, trust in the creator economy, and Nebula's potential impact on the industry.
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Quick takeaways
Nebula aims to bridge creator economy with traditional entertainment, focusing on premium creator programming.
Nebula offers a curated space for creators, prioritizing ownership and revenue sharing for sustainability.
Deep dives
Building Success in the Creator Economy
Dave discusses the importance of building a bridge between the creator economy and traditional entertainment, highlighting the need for steps two through nine between starting a YouTube channel and getting a Netflix deal. He emphasizes that whoever can successfully connect these two worlds will lead the way.
Nebula's Unique Model and Popular Shows
The podcast delves into Nebula, an independent creator streaming service with 680,000 paying subscribers by the end of 2023. Partner creators receive a share of subscription revenue, and creators collectively own 50% equity in the platform. Nebula's popular shows include Jet Lag, Night of the Coconut, and The Prince.
Expanding Nebula's Content and Categories
Nebula's CEO, Dave, discusses the platform's plans to invest in original programming, with new categories like news, culture, and comedy. Nebula aims to offer a curated space for creators to upload videos, differentiating itself from open platforms like YouTube.
Challenges and Opportunities for Creators
The conversation explores the challenges creators face in scaling up to produce higher-quality, streaming-level content due to existing monetization models. Dave highlights the importance of creating collaborative networks and tools to support creators in pursuing more substantial projects.
On March 19, creator-owned streaming service Nebula announced its updated slate of scripted and unscripted original content, starting with a new division: Nebula News.
To hear more about the platform's increasingly ambitious projects, Publish Press writer Nate Graber-Lipperman called up Dave Wiskus, the CEO of Nebula. You can listen to their conversation on Nebula's plans for building a "pipeline" of premium creator programming—and why Dave thinks they're best positioned to bridge the gap between traditional media/entertainment and the creator economy.
Plus: Stick to the end to hear Colin and Samir's thoughts on how Nebula might disrupt our industry.
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