The Practical Approach to Innovation

The Craystar story exemplifies a practical approach to innovation by emphasizing the importance of addressing specific problems rather than merely seeking novel solutions. The emphasis is placed on crafting insightful questions to identify the root issues, underscoring that understanding the problem is essential for effective innovation. This approach mirrors a famous quote attributed to Einstein, highlighting the necessity of spending adequate time on formulating the right questions before pursuing solutions. By understanding their challenges, the Craystar program effectively tailored its innovation efforts to cover large geographic areas while remaining focused on achieving well-defined goals.