Episode 4. Grace Lee (What's So Great About That?)
Sep 5, 2019
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Grace Lee, an operator of a popular video essay channel on YouTube, discusses how her fine art background influences her video essays, the experience of having one's video essay go viral, and the art of pleasing the YouTube algorithm. They also delve into her essay about birds in horror films and the process behind creating a video essay. The chapter concludes with a discussion on using Patreon for income and how video essays deconstruct digital culture.
The video essay challenges traditional notions of authenticity by utilizing a collaborative and unscripted conversation style.
The video essay explores the deconstruction of digital culture through the use of desktop documentary techniques, forcing viewers to reflect on their relationship with digital media and cinema.
Deep dives
The Collaborative and Authentic Nature of the Conversation
The video essay stands out for its collaborative nature, with Kevin and Chloe engaging in a conversation that feels authentic and unscripted, despite its likely scripted nature. This approach creates a sense of uncertainty about its authenticity, challenging traditional notions of what constitutes a real conversation.
The Deconstruction of Digital Culture
The video essay effectively deconstructs digital culture by utilizing the desktop documentary genre, which removes the sense of control and comfort typically associated with computer screens. It forces viewers to reflect on their relationship with digital media, online video consumption, and cinema in the digital age.
The Impact on the Creator's Work
The exploration of digital culture and the use of desktop documentary techniques in this video essay has influenced the creator's own work. It has sparked an interest in the representation of images, the construction of conversations, and the role of meaning in editing, leading to new possibilities and approaches in their future video essays.
The Poetic and Contrasting Elements
One formal choice that stands out is the use of a scrolling timeline in iMovie, followed by a match cut to footage from James Benning's film. This artistic choice not only mimics the poetry of cinema but also highlights the central contrast between James Benning's films and digital culture, emphasizing how our consumption of films and media has changed in the digital age.
This week's guest is Grace Lee, who operates the popular video essay channel, What's So Great About That? on YouTube. Grace and host Will DiGravio talk about how Grace's fine art background influences her video essays, what it is like having one's video essay go viral, how to please the YouTube algorithm, and discuss her essay, "Feathered Foes: Birds in Horror." They also discuss the desktop documentary "Reading//Binging//Benning" by Chloé Galibert-Laîné and Kevin B. Lee.
Music via: https://freemusicarchive.org/music/Mela/Mela_two/MELA_-_Mela_Two_-_05_Brain_Power
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