The Power of the Viewer

Current media consumption trends highlight a significant shift in viewership, particularly comparing newer platforms to traditional late-night shows. A mentioned podcast recorded 3.1 million views in just two weeks, nearly double the viewership of established figures like Jimmy Kimmel's show. This statistic underscores the changing landscape of entertainment, where the length of time viewers engage with content can be more valuable than just the sheer number of viewers. Higher retention rates and longer episodes suggest a deeper connection to the content, revealing an existential threat to conventional television formats.