From Posts to Bookings: How Social Media is Shaping the Future of Travel

In our next episode, special guest Madeline List, Senior Analyst at Phocuswright, joins Good Morning Hospitality to explore how social media is reshaping the travel and lodging industry.

We’ll dive into the influence of social media platforms on travel decisions, the real impact of influencers, and how engagement on these channels is converting into bookings.

Plus, we’ll discuss key strategies for encouraging user-generated content and the changing demographics of travelers. Don’t miss this insightful discussion on the future of travel marketing!

Phocuswright Report Link: https://www.phocuswright.com/Travel-Research/Consumer-Trends/F-is-for-Funnel-Social-Media-and-the-Path-to-Travel-Purchase

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Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts!

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