The Digital Health Home; a $62 Billion Market | TWIRx

The Digital Health Home; a $62 Billion Market
Release Date: January 31, 2025

Episode Overview: In this episode of This Week in Pharmacy (TWIRx), we dive into the $62 billion market of digital health, exploring its potential and the critical role pharmacies can play in this rapidly expanding space. Special guests Ashton S. Maaraba, J.D., President of Independent Pharmacy Cooperative (IPC) Digital Health, and Debbie Marcello RN, CEO of Happier At Home Franchise, join us to discuss the growing intersection of digital health, home care, and pharmacy.
TWIRx News for January 31, 2025:

• YARAL Pharma and Pharmacy Podcast Network Extend Collaboration Into 2025
  YARAL Pharma and the Pharmacy Podcast Network announce their continued collaboration into 2025. This partnership brings fresh insights and resources to the pharmacy industry and underscores the evolving role of pharmacies in healthcare.
  
  
• Pharmacy Podcast Network is the Official Press Partner for the ATRIUMX Conference (Feb 27 - Mar 1, 2025, Orlando, FL)
  The Pharmacy Podcast Network will be the official press partner for the ATRIUMX conference, which is set to take place in Orlando, Florida, from February 27th to March 1st. This major event will focus on the latest in pharmacy innovation, digital health, and patient care strategies.
  
  
• Pharmacy Times Q&A: Pharmacists Play Pivotal Role in Evolving Diabetes Care with New Treatments
  In an insightful Q&A from Pharmacy Times, experts discuss the evolving role of pharmacists in managing diabetes care as new treatments emerge. Pharmacists are crucial in supporting patients through the transition to these advanced therapies.
  
  
• Many Independent Pharmacists Will Not Stock Drugs in the Price Negotiation Program
  In a concerning trend, many independent pharmacies are opting out of participating in the price negotiation programs for certain drugs, impacting the way patients access medications and the role of these pharmacies in the larger healthcare ecosystem.
  
  
• Pharmacy Focus: GLP-1 Medications and Pharmacists' Role in Counseling Patients
  This segment discusses the growing importance of GLP-1 medications in treating obesity and diabetes, and how pharmacists can play an essential role in counseling patients, ensuring adherence, and managing side effects.
  
  

Main Segment:
The Digital Health Home; a $62 Billion Market with Special Guests:
In this episode, we’re joined by two experts at the forefront of the digital health revolution:

• Ashton S. Maaraba, J.D., President of the Independent Pharmacy Cooperative (IPC), Digital Health, shares insights into the digital health landscape and the vast potential of a $62 billion market. Ashton explains how independent pharmacies are adapting to digital health tools and integrating these solutions into patient care.
  
  
• Debbie Marcello RN, CEO of Happier At Home Franchise, provides an in-depth look at the home care franchise model and how technology is transforming home-based healthcare. Debbie discusses the role of pharmacies in supporting patients in their own homes, from medication management to virtual consultations.
  
  

Together, Ashton and Debbie explore the opportunities and challenges in the digital health home market, as well as the critical role of pharmacies in facilitating better outcomes through technology, patient engagement, and community-based care.

Listen and Subscribe: For more insights into the future of pharmacy, healthcare innovation, and the digital health home, be sure to tune in to This Week in Pharmacy!


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