What is Creativity, Really?

The Muses of Greek mythology were nine goddesses associated with the arts, sciences, and memory.

They were the source of inspiration for artists, thinkers, poets, dancers, musicians, and philosophers. They were the goddesses of knowledge, embodying the wisdom and creative power found in poetry, songs, and myths.

This is the point: a muse is never an actual woman.

When a man chooses a flesh-and-blood woman to be his muse, she becomes the symbol of something deeper, wiser, and much more mysterious than herself.

A muse is a point of access that puts a man in touch with his feminine side while allowing him to pretend that he does not have a feminine side.

A muse is essentially the Jungian anima, the perfect woman who exists only in the imagination of a man.

Just now, my muse whispered to me,

“The reader will want to ask you, ‘What is a woman’s muse?’”

“What shall I tell them?”

“Tell them to ask a woman,” she said.

In his book, The Magic Synthesis, Silvano Arieti writes,

“Creative products are always shiny and new; the creative process is ancient and unchanging.”

Arieti believed that perception is not just binary, with logic on the left side and pattern recognition on the right. He believed that our minds can blend rational with irrational, sophisticated with primitive, conscious with subconscious to create a third type of perception known as “creativity.”

Psychology Today begins their praise of Arieti with this paragraph:

“Silvano Arieti’s book Interpretation of Schizophrenia was awarded the 1975 U.S. National Book Award in the Science category. More than 40 years later, it remains the most significant contribution to the psychological understanding of schizophrenia since Kraepelin and Bleuler. Contemporary psychiatrists and psychotherapists would be wise to review Arieti’s vast contributions to the field.”

Silvano Arieti was born in 1914. When he died in 1981, Arieti was perhaps the world’s foremost authority on schizophrenia. He wrote an award-winning book about it.

The other book he wrote was about creativity.

Coincidence? Perhaps. But I am convinced that creativity is a mild form of schizophrenia. How else would you describe a marvelous blend of rational with irrational, sophisticated with primitive, conscious with subconscious?

Creativity is a wild and spontaneous act employed by artists, thinkers, poets, dancers, musicians, and philosophers. It is that conflicted insanity to which our Muses give us access.

I think that “mild schizophrenia” is the perfect description.

But perhaps I am wrong.

Roy H. Williams

Today’s rabbit hole is as wacky as today’s memo. You should check it out. I’m Indy Beagle.

Steven Gaffney’s client list reads like a “Who’s Who of America’s Best Corporations.” His clients include including Allstate, Amazon, American Express, Best Buy, Booz Allen Hamilton, and BP. And those are just the “A”s and “B”s. Steven Gaffney builds high-achieving teams that set brave goals and then exceed them. In this week’s amazing conversation with roving reporter Rotbart, Steven Gaffney shares big-picture insights and detailed actions that will help any business improve their results over the next 30 days. Get your running shoes on, because the race is about to begin at MondayMorningRadio.com