The Innovative Agency

243. Integrating SEO into Your Agency's Marketing Mix, with Michael Fleischner

Apr 17, 2024

40:48

Intro

Today we’re discussing the importance of SEO and SEM for marketing agencies with guest Michael Fleischner, Founder of Big Fin SEO. We dive into the topic of agencies needing to stay current with SEO strategies to attract the right clients. The conversation also explores how agencies can prioritize their own SEO efforts to make a strong impact in the digital landscape and offers tips on operating and growing innovative agencies in today's competitive market.

What you will learn in this episode:

The issue with agencies neglecting their own site’s SEO.
How agency leaders can leverage thought leadership.
The importance of quality over quantity in SEO campaigns.
Recent evolutions in SEO standard practices.
The impact of AI technology on SEO services.
How to effectively integrate SEO in your marketing strategies.

Bio

As an entrepreneur, marketer, author, and speaker, Michael Fleischner has worked with a variety of businesses in the Education, HR, Finance, and Technology sectors to improve online marketing effectiveness and results. He is the Founder of Big Fin SEO, a digital marketing agency that specializes in Search Engine Optimization, Paid Search, and Website Development.

Michael has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and featured in USA Today discussing marketing best practices. Michael has authored a variety of marketing related books including, The 7 Figure Freelancer and his top selling search engine optimization guide, SEO Made Simple (10th Edition).

From a volunteer perspective, Michael serves as the President of the American Marketing Association’s Professional Chapters Council that works with more than 70 individual AMA chapters across the United States and Canada to support the marketing profession. Prior to his board role, Michael served as the President for the American Marketing Association of New Jersey.

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