We walk through how Brentt found himself carving out a thematic focus on the Builtworld ecosystem within Greycroft, how he defines the Builtworld ecosystem start-to-finish, why the time was now to begin investing behind that thesis to drive alpha for their fund, why its critical to be thematically and sector-focused in order to compete within the venture asset class today, how Greycroft leverages their value-add platform of resources to support founders scaling in these sectors, share Builtworlds themes of “What’s Hot and What’s Hype”, and how he evaluates exit potential within the emerging Builtworld ecosystem.