Every brand is looking for the most efficient ways to grow sales and compress operating expenses and in this environment of rising digital acquisition costs, it is brick and mortar that is rising back to the top of the strategy conversation - but the economics and efficiencies must be right for a brand to test and learn and scale that strategy . Amish Tolia is co-founder and co-CEO of Leap, a platform that helps brands launch and operate retail stores to grow their brand with less risk. He joins the podcast to talk about this new vision for scalable, data-driven retail performance.
Unpacking the Digital Shelf