The Neon Show Joining Deepika to Manage her Investments to Building 82°East with her ft. Jigar K Shah
Jun 2, 2023
Jigar K Shah, co-founder of 82 Degree East, shares his journey from investment manager to building a skincare brand with Deepika Padukone. They focused on creating a unique brand fulfilling real consumer needs, discussing design, marketing, and managing expectations. They also talk about skincare routines, starting the event, mistakes made by founders, and building a high-value skincare brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Skincare and Breaking Stereotypes
01:49 • 13min
Forming a professional relationship and making investments for the family office
14:41 • 3min
Starting the Event
17:32 • 10min
Mistakes Founders Make and Successful Brand Examples
27:23 • 4min
Building a High-Value Skincare Brand
31:24 • 9min