The Startup Operator EP 146 : Building a Clean Label Food Brand - Sreejith Moolayil (Co-founder & COO - True Elements) | D2C - Direct to Consumer Business
Sreejith is the co-founder and COO of True Elements, a clean label food brand that makes a select range of Snacks and Supplements. In this episode he spoke about the nuances of building a farm to folk product, the process of reverse engineering, identifying and validating you niche and more in his conversation with Roshan Cariappa.
Topics:
00:00 Introduction
02:05 Evolution of D2C
07:59 Founding Story of True Elements
11:52 Identifying and Validating your niche
16:06 Process of reverse engineering
17:28 Evolution of consumer preferences
20:56 Nuances of building a Farm to fork product
24:39 Differentiating True Elements as a brand
30:02 Scaling a D2C brand
34:01 Advice on building a sustainable business
36:43 Fundamental changes due to covid
39:21 Books and Podcasts recommendation
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Connect with Sreejith :
Linkedin: https://www.linkedin.com/in/sreejithmoolayil/
Twitter: https://twitter.com/sreejithmoolayl
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Linkedin: https://www.linkedin.com/company/startup-operator
Twitter: https://twitter.com/OperatorStartup
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