The Rollup The Rollup TV: The Truth Behind Story Protocol
Aug 26, 2025
SY Lee, CEO of Story Protocol, is at the forefront of reimagining how intellectual properties are created, licensed, and monetized. In this discussion, he tackles the fallout from a co-founder's exit and the public backlash that followed. SY emphasizes the need for transparency in the crypto community and highlights the importance of practical blockchain applications over speculative hype. He also sheds light on strategic token allocation and the transformative potential of IP within crypto, alongside recent developments in Korea's vibrant blockchain scene.
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How The Co-Founders Met
- SY Lee described meeting Jason Levy through an accelerator recommendation and hiring him first as a consultant before making him a junior co-founder.
- Jason joined to learn zero-to-one and later chose to leave after blockchain launch to start his own company.
IP Blockchain As Long-Term Infrastructure
- SY frames Story Protocol as a decade-long mission to rewrite IP creation, licensing, and monetization for the AI era.
- He built from previous IP and mobile storytelling experience and positioned Story as infrastructure-plus-app ecosystem.
Publish Clear Vesting Terms
- Be transparent with token vesting and post the schedules in public foundation documents to avoid misinformation.
- Clarify cliff and vesting terms early to prevent viral misinterpretation on social media.