Trust and Safety in Marketplaces with Arielle Caron

In this episode of the Fraud Boxer podcast Jordan sits down with Arielle Caron to explore trust and safety in product development, with a strong focus on fraud prevention. Arielle, who has a 20-year background in the field, shares insights from her extensive career, which includes stints at Experian, Blackhawk Network, Etsy, and Airbnb.

 

Key Points Discussed:

 

-Arielle’s Career Journey: From managing fraud and identity solutions at Experian to tackling content moderation and account integrity at Etsy and Airbnb.

-Trust and Safety Challenges: How businesses handle trust and safety issues, including content moderation, fake reviews, and account takeovers.

Content Moderation Techniques: The evolution from simple word filters to advanced methods like computer vision to combat fraud and inappropriate content.

-Generative AI in Reviews: The complexities introduced by generative AI in creating fake reviews and other content, and how companies are adapting.

-Deepfakes and Authentication: The challenges deepfakes pose to authentication and trust, with stories of phishing and fake video calls.

-Off-Platform Fraud: The risks of moving customers off-platform to avoid safety measures and the importance of secure escrow systems.

-AI Washing: The prevalence of false claims about AI-driven products in the market and the need for thorough scrutiny of such claims.

 

Jordan and Arielle emphasize the importance of robust trust and safety measures to maintain marketplace integrity and protect consumers from fraud. Tune in for an insightful discussion on these critical issues!

 

Arielle Caron - https://www.linkedin.com/in/ariellecaron/

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