Today we share a story from the Dental Success Summit that sheds light on the common pitfalls of relying on assumptions when it comes to return on investment (ROI) in dental equipment. Join us as we recount a conversation with a persuasive salesman who made grand promises without considering the nuanced costs involved. We discuss the importance of evaluating factors beyond the initial price, such as time, materials, labor, and facility requirements, to determine the true ROI.

For more information about Dr. Addison Killeen, visit: www.addisonkilleen.com or interact with him on a daily basis at www.DentalSuccessNetwork.com

Lens Chats With Mark: Part Two [Bonus Episode]