B2B Marketing Exchange A Crash Course In Creative Authenticity For Content Creation W/ Dana Harder
In the ever-evolving world of B2B marketing, content is still king. But the generic, static content of the past will no longer resonate with the modern B2B buyer.
It's time to connect with buyers on a personal level, and in this episode of the B2BMX Podcast, Unreal Digital Group's Dana Harder discussed the importance of creativity and AI-assisted content creation to maintain the unique voice and brand of the content creator.
Today's episode takes us back to the B2B Marketing Exchange in Scottsdale, Ariz., where Harder sat down with co-host Kelly Lindenau on the show floor to dive into creativity, authenticity and human connection in B2B marketing. The conversation unraveled into various top-of-mind topics for content marketers, including:
- New and noteworthy formats to make content more accessible and engaging, including shorter, more digestible pieces and interactive content such as video and podcasts;
- The challenges with using AI for content creation, and how the human element can make or break AI-assisted content;
- How AI tools can help improve content creation for SEO and customer centricity;
- The importance of content audits using AI tools to inform content creation and identify gaps in a brand's content library; and
- Much more!
Tune in today to learn how to take your content to the next level!
RELATED LINKS:
- Learn more about Unreal Digital Group here.
- Connect with Dana Harder on LinkedIn here.
- Check out Demand Gen Report’s latest Content Preferences Survey Report here.
- Get all the information you need about our new event, B2BMX East, here;
- Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
- Follow us on LinkedIn and X.