How to Create Better Sales Emails: Will Allred, Lavender

Most emails from salespeople are terrible.

They're impersonal, irrelevant, and ineffective.

They often don't reflect a prospect's interests or needs.

Lavender wants to change that with AI-powered technology that lets salespeopole write better emails.

On this episode of Marketing Spark, Lavender co-founder Will Allred talks about why salespeople struggle with email and how they can be more successful.

We also explore the new sales landscape and the adjustments that salespeople needed to make during COVID when they couldn't meet with prospects of attend conferences.

And we talk about Lavender's use of LinkedIn and TikTok to connect with customers.