With Great Power Mastering the demand stack
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May 13, 2025 
Hannah Baskin, Chief Growth Officer at Uplight, has dedicated her career to enhancing the connection between people and clean energy. She discusses the crucial role of demand side management in handling load growth and introduces the concept of the demand stack to better align energy generation with demand. Hannah highlights Puget Sound Energy's innovative rate program aimed at reducing peak demand, and emphasizes how effective rate design can motivate homeowners to electrify. Her insights showcase the future of sustainable energy practices through technology and collaboration.
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Environmental Roots Shape Hannah
- Hannah Baskin grew up influenced by parents who practiced early environmental stewardship, like organic farming and composting.
- This upbringing instilled in her a core value of respecting the earth, though she didn't inherit a green thumb herself.
Career Pivot to Clean Energy Impact
- Hannah shifted her career from education nonprofit to business school aiming to make social impact through big companies.
- Her internship and later work at PG&E confirmed her passion for focusing on people and clean energy rather than just infrastructure.
Understanding the Demand Stack
- The demand stack organizes demand resources to match supply layers, integrating efficiency, rates, and virtual power plants (VPPs).
- Framing demand-side management this way helps utilities better address load growth challenges.