With Great Power
Mastering the demand stack
May 13, 2025
Hannah Baskin, Chief Growth Officer at Uplight, has dedicated her career to enhancing the connection between people and clean energy. She discusses the crucial role of demand side management in handling load growth and introduces the concept of the demand stack to better align energy generation with demand. Hannah highlights Puget Sound Energy's innovative rate program aimed at reducing peak demand, and emphasizes how effective rate design can motivate homeowners to electrify. Her insights showcase the future of sustainable energy practices through technology and collaboration.
22:11
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Quick takeaways
- Hannah emphasizes the importance of demand side management (DSM) in enabling utilities to effectively manage growing energy demand through customer engagement and flexible solutions.
- Hannah discusses how innovative rate designs and customer-centric approaches, like those seen in Puget Sound Energy's pilot programs, can enhance consumer participation and satisfaction.
Deep dives
Hannah's Journey into Energy and Social Impact
Hannah Baskin grew up with a strong foundation in environmental stewardship, influenced by her upbringing on an organic farm; however, she initially pursued a career in education nonprofits. Realizing that larger companies had more resources and influence to effect social change, she shifted her focus to business, attending graduate school at the University of Chicago. The 2008 financial crisis prompted her to reconsider her career path, but she remained dedicated to understanding the intersection of people and clean energy. Her subsequent roles, including a position at PG&E and her eventual move to Nest, aligned her with the growing importance of technology in the energy sector.
