Morning Brew Daily Can Liquid Glass Save Apple's Dominance? & Power Ranking Brands' Marketing
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Jun 20, 2025 Ashwinn Krishnaswamy, a branding and marketing expert known for launching consumer brands, shares insights following Apple's WWDC conference. He discusses the mixed reactions to Apple's Liquid Glass design, revealing a generational divide in opinions. The conversation shifts to major branding blunders, including HBO Max's marketing missteps that turned into viral memes. Krishnaswamy also explores the future of influencer marketing and how AI can transform advertising strategies, alongside a ranking of recent standout marketing moves.
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Polarizing Reaction to Apple's Liquid Glass
- Apple's Liquid Glass redesign polarizes users between excitement and frustration over visibility issues.
- The design moves away from their established aesthetic, sparking divided reactions from different demographics.
Apple's Resilience and AI Future
- Despite talk of Apple's decline, they remain strong with a history of reinvention.
- Apple is aware of AI competition and will invest while continuing their design excellence.
Celebrities Enter Telecom and Software
- Celebrity Ryan Reynolds launched a telecom company Mint Mobile which was successful.
- Another celebrity, Edward Norton, launched pitch deck software, signaling a move beyond saturated beauty and alcohol sectors.