The Health Technology Podcast Mehdi Peikar: Fighting Tooth and Nail
Oct 29, 2021
Mehdi Peikar, founder of BRIUS Technology, is an innovator in discreet dental solutions. He shares his incredible journey from studying dentistry in Iran to earning a PhD at Johns Hopkins. The discussion dives into BRIUS’ revolutionary tooth-straightening method that eliminates the need for frequent checkups. Mehdi highlights the importance of mentorship and resilience while navigating the challenges of entrepreneurship. The episode further explores how building a passionate team and engaging with customers are crucial for success in healthcare innovation.
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Origin Story of Brius
- Mehdi Peikar's inspiration for Brius started in Iran during his orthodontic residency, observing a teacher's frequent visits and insecurity with braces.
- He initially faced rejection but kept the idea alive through his PhD and a second residency at UCLA, where he seriously pursued Brius.
Brius as Third Generation Orthodontics
- Brius represents a third generation of orthodontics, distinct from traditional braces and aligners.
- It is fixed behind the teeth, invisible from the front, requires no frequent visits, and improves oral hygiene compared to other methods.
Patient Logistical Benefit Example
- A patient traveled from San Francisco to Dallas for Brius treatment and completed it in just two visits over five months.
- This illustrates Brius' advantage of reducing frequent orthodontic visits, saving time for patients, parents, and clinicians.