Welcome to a special, non-traditional episode with founder Adam Robinson. His perspectives around organic/social marketing and product lead growth (PLG) have guided the success of his software startups.

B2B sellers may learn techniques from Adam's approach to improve his companies' prospecting and sales process execution.

Key Topics:

Adam's experience with building and growing his companies, including his approach to B2B sales and marketing
Adam's use of social media and content creation to drive awareness and build his personal brand
The importance of being adaptable and willing to iterate
Adam's views on the future of sales and marketing in the B2B space

Timestamps:

- 01:37 - Discussion on sales models and trends, including B2B vs B2C.
- 02:32 - Contrasting sales models for Retention.com and RB2B.
- 09:32 - Discussion on PLG and the feedback cycle for experiments.
- 11:28 - Discussion on the surprises and assumptions in the experiment.

Resources:

⁠Follow Adam Robinson on LinkedIn⁠

Check out Adam's Startups: ⁠RB2B⁠ and ⁠Retention.com⁠

Thank you to Fluint for Sponsoring this episode. Fluint helps sellers build a business case that can sell for them when they aren’t in the room. Check out their solution here: fluint.io/dealpod

Questions, comments, ideas - reach out to Andrew Kappel on LinkedIn

Ep. 45: Breaking the Model and Getting Deals Done with Organic Social featuring Entrepreneur Adam Robinson