Instead of chasing bookings, the founders behind Bolt Farm Treehouse create an obsession amongst their guests, and they do it with love at the center of everything. Their hospitality business heals relationships, attracts top-tier employees, and doesn't require the use of OTAs

In this episode, Seth and Tori Bolt break their iconic hospitality business where luxury stays meet emotional transformation.

You’ll hear:

How to design experiences that emotionally move your guests
Why 100% of their bookings are direct, and how to do the same
How they built a performance-based team culture rooted in love
How they use AI to automate grunt work and scale high-touch moments
Why their recruiting funnel brings in 12,000+ applicants a year

This episode is your blueprint for turning a stay into a movement.

About Seth & Tori

Bolt Farm Treehouse is a luxury adults-only mountaintop retreat founded by Seth and Tori Bolt, born from their honeymoon treehouse and built into an eight-figure hospitality brand. Nestled in Tennessee, the retreat offers high-end domes, mirror cabins, and treehouses designed for romance, reconnection, and escape into nature. Known for their viral marketing, soulful storytelling, and sustainable mission, Seth and Tori have created more than just a destination—they’ve crafted an experience that’s redefining luxury in the wild. Each stay supports tree-planting efforts and is packed with intentional design, curated moments, and heartfelt hospitality.

Connect with Seth & Tori

LinkedIn: https://www.linkedin.com/in/seth-bolt-73061790/

Website: https://www.boltfarmtreehouse.com/

IG: @toribolt & @boltfarmtreehouse

Connect with Michael on Instagram or LinkedIn.

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