Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1095: No more boring marketing! Use THESE strategies to captivate audiences w/ Leslie Youngblood
What if you could turn even the most mundane industry into a riveting story? Meet Leslie Youngblood, a marketing maven with 19 years of experience, who believes in the power of storytelling to transform any business. Together, we explore the art of captivating writing in marketing, especially in our AI-driven world. Leslie's journey from a childhood filled with creativity to establishing Youngblood MMC is a testament to the magic that authentic, emotion-driven writing can weave. Tune in to discover how to harness the profound influence of well-crafted words on business growth and customer connections.
The episode takes a closer look at the creative dance of marketing, where deeply understanding a business is the first step toward success. Leslie shares her unique perspective on finding excitement and uncovering hidden stories in any sector, even those that might seem dull at first glance. Inspired by Henry Ford’s philosophy on innovation, we discuss becoming a passionate advocate for a business, breaking down goals into manageable steps, and the significance of conveying a distinct excitement that resonates with customers. From wastewater treatment to hospitality, every industry's story holds the potential for engagement with the right approach.
Navigating the world of marketing platforms can be tricky, but Leslie shares insights on consistency and learning from failures, drawing parallels to sports icons like Tom Brady and Serena Williams. With real-world examples, such as a live music venue, we highlight the importance of understanding your audience and iterating strategies based on performance data. As we venture into the realm of AI, Leslie enlightens us on its role in optimizing marketing strategies, particularly in the hospitality industry. Her call to action? Embrace risks and prioritize courage over clarity in decision-making. Join us to gain a wealth of insights from Leslie Youngblood and leave inspired to transform your approach to marketing.
ABOUT LESLIE
With over 19 years of experience in advertising and marketing, content creation, and business development, Leslie Youngblood has helped transform companies from local startups to nationwide impact makers utilizing innovative marketing efforts while driving optimal business outcomes.
She's a proud boy mom and wife, as well as a non-stop thinker, and can do-doer who also actively supports the American Cancer Society, ACLU, and National PTA Association.
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