Investing in Regenerative Agriculture and Food 17 Michele Manelli, regenerating Italy's wine industry
What is sustainability in wine and where do you start?
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Recently I interviewed Michele Manelli, of Salcheto wine Montepulciano Italy.
We discussed what it means to be a sustainable wine pioneer in Italy and where to start if you start from scratch. Also Michele shared how he influencing other wine companies in Italy and not 'just' his 50 hectares in Tuscany. The wine industry has to reinvent itself and sustainability should be at its core.
Michele:
- 'More and more people are ready to put their sustainable values beside their other values (quality and price, service)'
- 'Biggest problem is: transparency of the sustainability certifications'
- 'Very fragmented distribution channels, distribution partners are not investing in it or pushing it (sustainability). '
- 'Less standards more solid standards'
Michele and his colleagues have set up a new solid sustainability standard in Italy to move the whole industry (and not just some niches) to sustainability.
The next phase for Salcheto lies not on environmental sustainability but on social.
They introduced the first Welfare plan for vineyard employees in Italy.
They are hosting children of local schools at the vineyard and turning them into sustainability ambassadors.
Show notes and links:
www.investinginregenerativeagriculture.com/2017/09/06/michele-manelli.
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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
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