The NCAA recently accepted new recommendations involving college athletes' NIL (name, image and likeness) rights. That means some athletes will soon be making significant money for things that have long been banned, including promoting products on social media. The Athletic’s Nicole Auerbach joins us talk about what exactly will and won’t be allowed, when college athletes could start making money, and just how much some stars could make.
Read Nicole Auerbach's story about college athletes' social media brands:
https://theathletic.com/1796999/2020/05/07/college-athlete-name-image-likeness-value/
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