In this episode, Fergus is joined by Jason Rickaby: founder of PHD nutrition, sold for £32m in 2018, now turned investor, and founder of HMN24, a brand that is on a mission to optimise human performance through products and more importantly, education.

Jason grew up in working class Yorkshire, and paints a fantastic picture for the power of hard work, and figuring it out as you go along. We discuss everything from his formative years, to founding PHD, to fatherhood, to training, to the concept and limitations of one's ego, and so much more.

Jason's social media: @jasonrickaby / @hmn24_

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