Episode 546 – How Songtradr Is Transforming Music Licensing and Rights | Paul Wiltshire

In this week’s episode, I sit down with the brilliant Paul Wiltshire, a music technology entrepreneur and the CEO of Songtradr.

Songtradr is the only open and automated licensing marketplace of its kind with all types of music users from independent filmmakers, production houses, and advertising agencies to major brands such as Google, Microsoft, Disney, Netflix and Amazon.

Since the platform’s official global launch in 2016, it has rapidly grown to more than 400,000 artists, producers, and songwriters worldwide using the technology for content management, distribution, and licensing.

Paul's career began as an award-winning producer and songwriter, having produced and/or composed music on twelve no. 1 chart topping albums and singles and twenty-eight top 20 albums and singles. 

He has worked with artists such as The Backstreet Boys, Vanessa Amorosi, Delta Goodrem, Human Nature, and Australian Idol artists, including Guy Sebastian.

You can find out more about Paul’s music production background on Episode 106 of the podcast.

In this episode, Paul and I discussed how to build music industry infrastructure, Songtradr’s acquisition of Bandcamp, having a music supervisor team that works with brands, using AI to generate metadata, and so much more.

Are you ready?

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Let’s talk about Songtradr (01:38)

AI and the music industry (10:44)

What was surprising about Bandcamp? (18:26)

Working with music supervisors (23:43)

The future of music licensing (32:08)

Additional Resources:

Connect with Paul: https://www.facebook.com/Paul.L.Wiltshire/ 

Learn more about Songtradr: https://www.songtradr.com/ 

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In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers.