Short Term Rental Riches 109. Get More Repeat Guests (Increase Your Revenue)
Dec 14, 2021
Discover the benefits of attracting repeat guests to boost your rental revenue without the hassle. Learn clever strategies like using digital guidebooks and quirky fridge magnets for effective marketing. Explore the risks of relying solely on platforms like Airbnb and how diversifying your bookings can safeguard your income. By fostering repeat visits, you can boost occupancy while offering guests better rates without OTA fees. Get ready to transform your business model and ensure a steady flow of guests!
AI Snips
Chapters
Transcript
Episode notes
Collect Repeat Guest Emails
- Start building repeat guests by collecting their personal emails directly, as you can't market directly on OTAs like Airbnb.
- Use tools like digital guidebooks (Hostfully) or simple fridge magnets to subtly advertise your direct booking options.
Value of Repeat Guests
- Repeat guests are valuable because they already know and like your property, making management easier.
- They tend to have fewer questions and are more reliable, improving your occupancy and income consistency.
Subtle Marketing Tactic
- Try subtle marketing like placing a booking magnet on your property’s fridge promoting direct bookings at the lowest price.
- This minimal effort still helps capture repeat bookings and leads to 13% of reservations from repeat guests.