The Joe Rogan Experience #1693 - Evan Hafer
Aug 6, 2021
Evan Hafer, founder of Black Rifle Coffee Company and a Special Forces veteran, shares his experiences navigating the challenging landscape of media representation. He discusses the ethical responsibility of accurately portraying veterans and the impact of misrepresentation on their community. The conversation also digs into the tumultuous nature of social media, the rise of misinformation during the pandemic, and the importance of skepticism in political discourse. Ultimately, Hafer champions personal freedoms while advocating for honest conversations in a divided world.
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NYT Article Interview
- The New York Times wanted to interview Evan Hafer for an article about Black Rifle Coffee Company.
- Hafer initially refused but later agreed, hoping to represent the veteran community.
Misrepresentation of Success
- The New York Times article portrayed Hafer's success as luck, diminishing his hard work and sacrifices.
- It failed to mention his dedication to veterans and the challenges he overcame.
Early BRCC Hardships
- Hafer recounts the hardships of starting BRCC, including selling possessions and accumulating debt.
- He emphasizes the stress and anxiety of risking his family's well-being for the company.