Samantha Hogg-Brandjes - GinjaNinja: The importance of an external coach for strategic guidance

When you're the sole founder of a business, how do you know that you're doing the right things and moving in the right direction? What do you do if you feel like you don't have all the skills needed to get your business to grow? How can you get someone to help hold you accountable to do the important but not urgent things?These are all questions that Samantha Hogg-Brandjes - the Founder and CEO of GinjaNinja, a PR company for tech and ICT businesses - asked herself before she decided that a business coach is what she needed to take her business forward. And it turns out that she was right. In the 12-18 months after her decision to get a coach, her business grew by 46%. This is especially noteworthy when you consider that interest in PR and Communications has dropped from about 26% of enrollments to 1%.Sam has a passion for PR and demonstrates the importance of this profession in helping businesses in this day and age. Her passion is also what fuels her growth, which is a topic we also get into when discussing how she translates her personal philosophy into that of the business.This is the first episode of the new season where there is now a greater focus on topics. Enjoy!----------------------------------------------------------------------------------------------This podcast is brought to you by Metavolve. We help entrepreneurs structure their businesses for growth. We take the chaos out of scaling businesses by turning entrepreneurial intuition into aligned and committed leadership teams with clear strategic direction. We optimise the execution of strategy by helping people adapt to the inevitable change that strategy creates. Working with us to define or execute your strategy means you get access to experienced experts in business strategy and organisational psychology. You get the benefit of a blend of people-centric and commercial perspectives that can understand your context from every angle. And you get the benefit of not being dependent on us for the long term because we share our knowledge and tools with your people to improve their ability to solve future problems. To get in touch with one of our experts, head over to our website. If you would like to get in touch with our host, Cameron Coutts, then you can connect with him on LinkedIn.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!