Everyday AI Podcast – An AI and ChatGPT Podcast

EP 95: Creating an AI Content Strategy to Scale

Sep 6, 2023

Luke Kostka, Founder of New Norml. Media, shares his expertise on leveraging AI for content creation. He delves into how AI can revolutionize productivity for marketers and small business owners. Kostka discusses common pitfalls in AI content strategies, emphasizing the balance between automation and authentic creativity. He highlights key AI tools, including ChatGPT plugins, and offers practical tips for developing effective content strategies that enhance engagement and reach in today's competitive landscape.

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ANECDOTE

Ad World's AI Shift

Luke Kostka helped Ad World create a viral video about a women's clothing brand using AI tools.
This success led Ad World to focus more on AI, creating a dedicated AI track at their conference.

ADVICE

Using ChatGPT Effectively

Use ChatGPT as an "idea factory" to generate initial concepts and then refine them.
Avoid using ChatGPT-generated scripts directly due to their potential cheesiness.

ADVICE

Client-Centric Content with AI

Identify client pain points with ChatGPT by asking questions like, "What are the pain points of someone considering solar energy but hasn't committed?"
Base your marketing strategy on these identified pain points.

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Whether you're a marketer, small business owner, or a professional, we're always looking to create content. But how can we leverage AI to create better and faster content at scale? Today Luke Kostka, Founder of New Norml. Media, joins us to discuss how AI can revolutionize content creation.

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Timestamps:
[00:01:20] Daily AI news

[00:03:50] About Luke Kostka and New Norml. Media

[00:09:55] Using AI in content creation

[00:15:20] AI tools and ChatGPT plugins for content creation

[00:19:00] Biggest mistake people make with AI content

[00:22:00] Creating successful AI content

Topics Covered in This Episode:
Primary Topic: Introduction to the Everyday AI Show
- Description of the podcast and its purpose to simplify AI and bring its power to everyday people
- Emphasis on leveraging AI, not just learning it
- Announcement of guest to discuss creating better and faster content with AI
Primary Topic: AI News
- Mention of former US labor secretary's warning about AI destabilizing the middle class
- Discussion of co-founder of DeepMind's prediction of AI assistants becoming widespread
- Introduction of a new AI chip startup, Deep Matrix, and its funding from Microsoft
Primary Topic: Introduction of Guest, Luke Kostka
- Introduction of Luke Kostka, founder of new normal media
- Luke's description of helping businesses with content creation and leveraging AI for productivity
- Mention of Luke's work with Ad World conference
Primary Topic: Luke's Work with Clients
- Luke's description of working with Ad World conference and creating content
- Mention of viral posts and boost in content performance with the introduction of AI
- Switch in focus to AI in Ad World conference due to success
Primary Topic: Luke's Experience with AI
- Luke's discovery of AI technology and its capabilities, specifically referencing ChatGPT, DALL-E, and GPT-3
- Example of creating content for Ad World using AI, resulting in viral video
- Impact of AI on the marketing industry
Primary Topic: AI Track in Ad World Conference
- Mention of Ad World's new AI track featuring speakers discussing AI
- Relevance and importance of AI in the marketing industry

Keywords:
AI, content, marketer, advertiser, small business owner, entrepreneur, AI, leverage, guest, create, better, faster, scale, power of artificial intelligence, create better, impactful content, AI news, future, robots, labor secretary, US middle class, AI assistance, productivity, AI chip maker, Deep Matrix, generative AI, Microsoft, founder, new normal media, West Coast, Ad World conference, videographer, host, scripting, recording, p

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