Chapter One: Finding a Product Idea and Turning it into a Business

Phil Libin shares the process of how Mm-hmm, a video platform, started as a joke and evolved into a viable business. He explains his two-week plus two-week method of observing his own behaviors and those of his target market to identify pain points that can be improved. By looking at what people were already doing repeatedly but didn't enjoy, they were able to create a product that addressed the need for better video communication. Utilizing improved technology and APIs, they improved the video call experience, leading to the birth of Mm-hmm.