Entrepreneurs Unraveled
EP.10 Follow this 2-Week Plan to Build a Great Business | Mmhmm CEO, Phil Libin
Jun 8, 2023
14:31
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Quick takeaways
- Mmhmm started as a joke but evolved into a viable business by observing pain points in video communication and creating a product that addressed the need for better video calls.
- Mmhmm aims to make communication easier and more engaging by providing a range of options, including recorded video, live video, and in-person meetings, to ensure effective and meaningful communication in different contexts.
Deep dives
Chapter One: Finding a Product Idea and Turning it into a Business
Phil Libin shares the process of how Mm-hmm, a video platform, started as a joke and evolved into a viable business. He explains his two-week plus two-week method of observing his own behaviors and those of his target market to identify pain points that can be improved. By looking at what people were already doing repeatedly but didn't enjoy, they were able to create a product that addressed the need for better video communication. Utilizing improved technology and APIs, they improved the video call experience, leading to the birth of Mm-hmm.
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