Russ Fazio has spent his career getting to the bottom of how opinions work. From his first study as a college student in 1974 to a leading expert in basically everything, his work has had a deep impact on the field of social psychology (and communication and political science...) His research over the years has included game-changing work on cognitive dissonance, implicit bias, automatic cognition, negativity biases, and the relationship between attitudes and behavior.

How to cover a whole career in one podcast episode!? We stick to a few highlights. Russ shares some of his earliest work that leapt on a real-world challenge to test basic theoretical ideas, how he was able to push the boundaries of technology to examine how opinions spring to mind automatically, and how a creative video game about beans can reveal deep truths about the human condition.

This episode was recorded in person at the WOSU studios! Shout out to them for making the process so easy.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.